Nike's "Bo Knows" campaign remains the gold standard in sports marketing, to which all others are compared.  In a moment of serendipity, their very 1st commercial launched in the commercial break after Bo launched his legendary 448 ft. home run in the 1989 All Star Game (with President Reagan calling the game in the booth)!  Bo would go on to win the '89 All Star Game MVP, and become a pop culture and marketing icon propelling Nike to new heights.  Let's take a stroll down memory lane to a time in which Bo was king of the sporting world.  And I do mean ALL sports!